CAKE introduced a membership program, available to women by application only. The application posed a single question: Why do you get the juice? Responses reflected a wide range of backgrounds and personal histories from women eager to join the fun. Anyone who submitted a thoughtful answer was approved.
Membership cost $100 per year and included free entry to all events (typically $20 per party). The group also hosted members-only events, some open exclusively to cardholders, and others to cardholders and their guests.